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Since 1997, Build-A-Bear Workshops offer the only make-a-stuffed-toy interactive retail experience. Over 385 worldwide stores later, Build-A-Bear Workshop went virtual.
The Build-A-Bear Workshop franchise has enjoyed tremendous success since being founded in St. Louis in 1997. The premise of the workshops was to create an interactive toy-making experience in which the cuddly toy is built by the purchaser. The Bear-Building process includes a trip to the Stuff-Me Station, where the cuddly toy's heart is carefully put in place. The toy is then stitched, fluffed, named and dressed. The whole hands-on experience bonds a child to their new furry friend. Little wonder the Build-A-Bear brand has the logo: “Where Best Friends Are Made”. The concept of collaborative Bear-Building in the Build-A-Bear Workshops finds a comparable analogue in the modifiable content of online game worlds. It was an obvious progression of the franchise to join the interactive internet market. The Build-A-BearVille Online Virtual WorldBuild-A-BearVille is an online virtual world where children can play with their furry friends and with other users. Registration is free, and there are no membership fees to pay. The virtual world can be accessed by using the animal ID and keycode found on the birth certificate of any furry friend purchased from a Build-A-Bear Workshop store. Registering without a furry friend is possible, but the activities available are limited. Currently, Build-A-BearVille has over 5 million registered users, making it one of the fastest growing and most popular websites with young teenagers. Things to Do in Build-A-BearVilleThere are many activities to enjoy at Build-A-BearVille. These include:
Star-Stylin' With Build-A-Bear WorkshopSeptember saw the arrival of a new limited edition furry friend in Build-A-Bear Workshop stores in the shape of a Hannah Montana themed bear. Making this new friend is worth 3000 Bear Bills, the online currency in Build-A-BearVille. Furthermore, one lucky child will win the “Hannah Montana Star Stylin' Sweepstakes”, the second such venture promoted by Build-A-Bear Workshop. The winner of this sweepstake, along with two guardians, will meet with Hannah Montana in an all expenses trip to the Disney Channel's Los Angeles set. Learn more about Build-A-BearVille at their interactive website.
The copyright of the article Welcome to Build-A-BearVille in Online Games is owned by Nicolas McGregor. Permission to republish Welcome to Build-A-BearVille in print or online must be granted by the author in writing.
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